Warsaw, Poland – The Uganda Embassy in Berlin, led by Ambassador Danny Ssozi, Deputy Head of Mission, and Ms. Jessica Namuddu, Tourism Officer, in partnership with tour operators under the Exclusive Sustainable Tour Operators Association (ESTOA) and SeraWild Coffee, successfully showcased Uganda at the Warsaw International Tourism and Travel Fair (TT Warsaw) held from 20th to 22nd November 2025 in Warsaw, Poland.
The Uganda stand drew strong interest from travel professionals, media, coffee enthusiasts, and the general public, effectively positioning Uganda as a premier destination for adventure, culture, wildlife, and specialty coffee. Through coordinated marketing efforts, cultural engagement, and product sampling, the team highlighted Uganda’s diverse tourism offerings, including gorilla trekking, wildlife safaris, adventure tourism, cultural heritage experiences, and unique coffee tourism.
ESTOA member tour operators presented curated travel packages to Uganda, emphasizing responsible and high-quality safari experiences tailored to global travel trends. SeraWild Coffee further enriched the exhibition by offering visitors a taste of Uganda’s specialty coffee, which received notable attention from tourism stakeholders and consumers seeking authentic African coffee origins.
Uganda’s participation in the 2025 TT Warsaw Fair enhanced the country’s visibility in the Central and Eastern European market and aligned with the Embassy’s broader strategy to boost tourism inflows, promote Ugandan products, and build strategic partnerships across the region.
The Uganda Embassy extended its appreciation to ESTOA, SeraWild Coffee, and all partners whose dedication and collaboration contributed to the success of this promotional mission.
Exhibitors showcase Ugandan products at the forum
Photo Credit: Uganda Embassy, Berlin
