WARSAW, POLAND
Uganda stepped up efforts to secure a bigger share of the European coffee market by showcasing its premium coffee at the three-day Coffee Europe Expo in Warsaw Poland, from the 15th to 17th September 2026.
The Embassy of the Republic of Uganda in Berlin, represented by Mr. Agama Woling Anthony and Ms. Jessica Namuddu, partnered with Sera Wild Coffee, Sustainable BEE Commodities, Heritage Farm Kirema and Shaori Company, a Ugandan coffee exporter to connect Ugandan coffee producers and exporters with European buyers, roasters, importers and investors.
Earlier this year, Branbrandt travelled to Uganda with a delegation of more than 10 German coffee roasters and investors, they visited coffee-growing areas and participated in seminars and training programmes focused on empowering farmers and improving the quality and marketability of Ugandan coffee to form part of Uganda’s broader economic and commercial diplomacy strategy to move the country higher up the global coffee value chain.
The focus is increasingly shifting beyond the export of raw beans towards processing, branding, value addition and direct access to premium markets. By strengthening these areas, Uganda seeks to build stronger commercial relationships with international buyers while creating greater opportunities for producers and businesses involved in the coffee sector.
The Embassy said that Uganda has the coffee, the diversity and the quality, our task is to ensure that European consumers, buyers and investors know the story behind Ugandan coffee and have direct opportunities to do business with our producers and exporters. Coffee is one of Uganda’s major export commodities and supports the livelihoods of millions of Ugandans, it produces both Arabica and Robusta coffee across a range of growing regions, offering diverse origins and flavor profiles to international markets.
Through its participation in the Coffee Europe Expo, Uganda called on European coffee buyers, roasters, importers and investors to explore the country as a sourcing and investment destination. The Warsaw showcase also provided an opportunity to tell the story behind Ugandan coffee from the farmers and communities that produce it to the businesses working to bring it to international consumers. The country is seeking to move beyond being primarily a supplier of coffee beans and strengthen its position as a long-term partner in Europe’s premium coffee value chain.
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